Back Let’s talk
Portrait of Shwetha Gattu

Hello, I’m Shwetha

I’m a product designer with roots in fine arts and design management. I solve problems with vision and turn them into intuitive experiences.

01

From canvas to product.

My journey

My design path started with a love of art. Today I design products for healthcare, property and finance, and I still look for the traditions and colours of every city I visit.

  1. Where it began

    Fine Arts degree

    An undergraduate degree in Fine Arts and a lasting eye for colour and composition.

  2. The shift

    Graphic to UI/UX

    Graphic design led into interface and experience design for web and mobile.

  3. Going further

    MBA, Design Management

    Graduated from UCA, fulfilling a childhood dream of walking across a London stage.

02

Where I’ve worked.

Experience · 8+ years

  • 2021–24

    Focal CXM

    Product DesignerLed a project to on-time delivery, designed web and mobile wireframes, mockups and prototypes in Figma and Adobe XD, and built a component library with clear specs for developers.

  • 2021

    NextGen

    UI/UX DesignerCreated a style guide for a real estate website, researched users aged 35 to 70, and designed the pages and client-ready mockups.

  • 2018–20

    AgileCRM

    UI & Graphic DesignerDesigned cross-platform solutions with sitemaps, wireframes and prototypes, keeping desktop and mobile graphics on brand.

  • 2016–18

    ABDA Studio

    DesignerLearned colour theory, alignment, research and branding, with room to experiment in UI design.

03

My design process.

How I work

  1. Understand

    Get to the core problems of the product.

  2. Research

    User research and competitor analysis.

  3. Define

    Pinpoint pain points and opportunities.

  4. Ideate

    Generate a wide range of solutions.

  5. Prototype

    From sketches to working prototypes.

  6. Test

    Feedback from real users.

  7. Implement

    Refine and launch.

04

A few things about me.

Off the clock

Shwetha at her UCA graduation

Graduated from UCA

A childhood dream of walking across a London stage drove me there.

Digital painting of two candles, one lit and one just blown out

Digital painting

Painting with a cursor was a challenge I couldn’t resist.

Digital painting of a full moon behind a bare tree

Moons are my therapy

Their glow calms me, and their phases remind me light finds a way through the dark.

I’m an artist

Working with cut colours excites me. The shades bring my imagination to life.

Shwetha smiling up at a clear blue sky

I love selfies

Self-timer selfies: frustrating, and great fun.

Capturing moments

I collect photos that hold special memories.

Outside work I play the piano, playfully argue with my dog Tommie, and look for any excuse to book the next trip.