Gattu Shwetha

Product Designer

Innovative designer shaping sustainable, impactful solutions.

EXPERIENCE

Focal CXM

( CRM/CM, Saas Software and services, Product Development Services )

Product Designer

2021-2022

Job Responsibilities:

  • Led a project to ensure on-time, high-quality delivery of web and mobile designs, meeting all client requirements and timelines.

  • Identified, raised, and negotiated issues and risks with senior client management, ensuring successful resolution and project continuity.

  • Designed wireframes, prototypes, and smooth, user-friendly mockups using Figma, Adobe XD, and Zeplin, ensuring clear communication of design ideas.

  • Collaborated with back-end developers to analyze and optimize the performance and responsiveness of web and mobile pages, enhancing user experience.

  • Created a design library to ensure flexibility and responsiveness across various devices, standardizing elements for consistent application design.

  • Produced high-quality, accurate design specifications and technical documentation, facilitating efficient development and ensuring adherence to design guidelines.

NextGen Property Adviser

( Real estate )

Design Engineer Interaction, UI

2021-2021

Job Responsibilities:

  • Designed intuitive and visually appealing user interfaces for web and mobile applications, ensuring a seamless user experience.

  • Collaborated with cross-functional teams including developers, product managers, and UX designers to translate user needs and business requirements into effective UI designs.

  • ​​Performed engineering calculations and simulations to validate designs, ensuring compliance with industry standards and performance requirements.

  • Led prototype development and testing, identifying design improvements and reducing product development

  • Implemented UI design systems, maintaining consistency in style, components, and behavior across different platforms and devices.

  • Worked closely with development teams to ensure pixel-perfect implementation of UI designs, adhering to project timelines and technical constraints

  • Regularly attended and contributed to meetings.

Agile CRM

( CRM/CM, Saas Software and services, Product Development Services )

UI-UX& Graphic Designer

2018-2020

Job Responsibilities:

  • Designed intuitive and visually appealing user interfaces for CRM applications, enhancing user experience across web and mobile platforms.

  • Developed comprehensive sitemaps, wireframes, user flows, and interactive prototypes to define application structure and functionality, facilitating effective CRM solutions.

  • Collaborated with project managers and Agile teams to present design concepts through mockups, incorporating feedback to refine and align designs with project goals.

  • Maintained current knowledge of design trends, UX best practices, and CRM industry standards, applying innovative design solutions to improve user engagement and application efficiency.

  • Created customer and analyst-facing dashboards, reporting tools, and CRM features, ensuring designs are responsive, user-friendly, and consistent with brand guidelines.

  • Gathered and analyzed feedback from stakeholders, iterating on design approaches to meet evolving requirements and ensure high-quality, user-centric solutions within Agile development cycles.

ABDA Digital studio

( Branding & Graphic design services )

Internship

2017-2018

Job Responsibilities:

  • Designed custom icons and graphic elements for web and mobile applications, ensuring they aligned with the overall user interface and brand aesthetics.

  • Developed and maintained comprehensive brand guidelines, detailing the use of colour, typography, iconography, and design elements to ensure consistency across all platforms.

  • Applied colour theory and typography principles to design icons and interfaces that improved usability while maintaining a cohesive brand identity.

  • Collaborated with cross-functional teams to implement brand guidelines in marketing materials, websites, and digital products, ensuring a unified brand experience.

  • Created and optimised scalable icon sets, ensuring clarity and usability across different devices and screen resolutions.

  • Contributed to the visual design strategy by establishing iconography and style guides, helping to streamline design processes and promote brand consistency.

EDUCATION

MBA in Design Management

University for the Creative Arts

2024

Bachelor of Fine Arts

Jawaharlal Nehru Architecture and Fine Arts University

2018

DESIGN SKILLS

Prototyping, wireframing, user flows, mock-ups.

Visual design.

Design software.

User research.

Usability testing.

Ability to conceptualize and create design systems from scratch would be a bonus

Excellent understanding of the application of colors, composition, grids, typography, iconography, illustrations, and photography.

Understanding of visual grouping and how it relates to information hierarchy

SOFT SKILLS

Storytelling, Communication, Presentation, Influence, Brainstorming, Collaborative, Empathy, Self-awareness, Organised

SOFTWARE & APPLICATIONS

DESIGN

Sketch, Figma, Adobe Creative Suite (XD)

Prototype

InVision

Collaboration

Jira, Azure DevOpps

Visual Collaboration

Miro, Mural, MS Whiteboard, One Note